Wealth-tech onboarding
How do you get a first-time investor from download to first investment without losing them somewhere in KYC? Harder than it sounds.
Product Manager building seamless digital and financial experiences.
I'm Charan. I started out writing software, went to business school to understand why we build what we build, and ended up in fintech product. At Zolve I helped people who had just moved countries get their first local bank account. Now at FundsIndia I work on how India invests in mutual funds. The thread through all of it is simple: money is stressful, and a good product can quietly take that stress away.
Currently Exploring
What has my attention right now
Three problems I keep coming back to. I don't have all the answers yet, which is exactly why they're interesting.
International expansion
What changes (and what shouldn't) when a product built for one market moves into another. Compliance, payments, and habits rarely agree.
User retention
Getting someone to invest once is the easy part. I'm more interested in why they come back, and why some quietly don't.
The Journey
Experience & education
I started as an engineer, took a detour through business school, and found my way to fintech product. Click into any stop for the longer version.
Experience
Education
Featured Work
See all projects →
Top project
The project that's taught me the most so far.
Case study · FundsIndiaMutual Fund App Revamp
I led the end-to-end redesign of how people discover, buy, and redeem mutual funds on the FundsIndia app: discovery, cart, payment, and redemption, rebuilt on a standardized design system. The goal was simple to say and hard to do. Let people help themselves instead of calling support.
The full story- +15-20% targeted lift in cart-to-payment conversion
- Fewer clicks required per transaction
- ↓ Tickets reduced navigational support volume
- 99% crash-free rate maintained through legacy transition
Connect With Me
Say hello
If anything here resonated, or you disagree with something (which is more fun), write to me or grab time on my calendar.
Send a message
I read everything and reply within a couple of days.
Book a time
Pick a slot that works for you, no back-and-forth.
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Nobody remembers a feature list. People remember the moment something hard suddenly felt easy. I think that moment is the whole job.